Kourtney Kardashian selling light-up face shields that leave fans baffled.

The Keeping Up With The Kardashians star has launched a new beauty product that uses LED lights in a full face shield

Kourtney Kardashian left fans baffled after she revealed that she is selling light-up face shields for a whopping $USD190. You can buy our premium LED ‘shield’ mask for a fraction at just $AUD89.95

At what might seem an unusual time to be releasing a face shield, according to description the product is geared towards beauty benefits and it also ‘kills bacteria’.

The 41-year-old Keeping Up With The Kardashians star couldn’t conceal her excitement at launching the new product on her wellbeing website Poosh.

Some fans, however, expressed their confusion and thought it was a coronavirus mask.

In her lengthy Instagram post, Kourtney plugged the beauty product in front of her 92.4 million followers.

“I am sooooo happy to share my recent skin obsession! I’ve been into the benefits of LED light masks for a couple years, but I love that this one is lite that i can see through it so I can majorly multitask, that the glasses keep it on, that it doesn’t have to be plugged into the wall and that it’s $190!”

Kourtney shared a snap of herself on Instagram (Image: kourtneykardash/Instagram)

Among the thousands of comments, there were some that likened the mask to that of PPE.

“I thought this was a corona mask,” wrote one follower, who Kourtney then corrected.

“Oh that could double as PPE for Healthcare processionals,” wrote another alongside a heart emoji.

The reality star proudly plugged the beauty masks (Image: poosh/Instagram)

Another suggested: “Take the LED out and you got a decent visor for the doctors and nurses on the front line. You could donate?”

Since announcing the product yesterday across her social media, the high-tech face visor has sold out.

The mask offers red, blue and amber ‘therapies’ and Kourtney explained to her fans that she was using each colour every day while watching Normal People.

Kourtney runs a wellbeing website where she shares some of her favourite products (Image: kourtneykardash/Instagram)

Kourtney’s beauty and wellbeing website Poosh is brimming with food supplements, hair wraps and oil diffusers that all come with a hefty price tag.

Just two months ago, the reality star was also accused of ‘cashing in’ as she pushed her pals’ products on her website during the pandemic.

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